Complex Deals Require Complex Services
CD2S, LLC was created to address the need for Large Complex Deal Sales Consulting.
Our Executives each have over 30 years originating, shaping, solutioning, pricing and closing deals in the $20-$250MM+ range using proven techniques and years of hands-on experience. We focus primarily on:
- Ensuring the true voice and needs of the customer are identified using “Golden Circle” techniques
- Creating a strategy that relies on relationships, unique customer knowledge and detailed individual buyer analysis for a winning proposal
- Working with all team members for cohesive messaging and team unity.
STARTING WITH WHY!
WHY
Golden Circle Analysis – We help you focus 100% on the customer. As an entity and as individuals. What motivates them? What is important to them? Why is the company in business?
Customer Relationship Mapping – We perform this at varying stages of the deal to get an idea of individual needs and goals, competing initiatives and where our decision making base as well as weaknesses reside.
Customer Social Scraping – Get to know your customer, what they are saying in industry, what is important to them, what are their perspectives? This puts the messaging into the “Customer Voice”
HOW
Competitor Analysis – Does it make sense to go after this? Have we properly shaped the deal? Do we know how and why we win? We focus on win theme development and understanding the differences between win themes and differentiation?
Win/Loss Analysis – Have we leveraged what won in the past and corrected the past loss issues?
Story Line Generation – How will we deliver driving home Win Themes - Simply, what we can say that NO ONE else can say. Highlight the unique customer knowledge (Win Themes) you have through proven workshop techniques. How do we differentiate from our competition in areas we are similar?
None of the above will matter if you don’t have a clear, compelling and interesting story line with engaging and knowledgeable speakers and great team chemistry.
WHAT
Mapping Benefits Back to WHY – What are the benefits both expected and unexpected that we bring, and has that answered the original Why?
Verify Satisfaction of Individual Needs – Have we been clear and considered each individual in the decision process and validated each of their needs?
Best-in-class Coaching
We care less about your speakers that are good, all companies of stars. We spend time coaching up the ones that are not as comfortable and lean technically.
We don’t just do the work for you. We teach you how to do it.
We can also assist you with:
- Past Performance Database Design and Development
- Win/Loss Analysis Services
Free Consultation
Send us your contact details and we’ll schedule a 1-on-1 with one of our professionals